From July 2014 to March 2015 four promotional events took place in the pilot area with the objective to raise people’s awareness about SMILE themes. Approximately 300 people – tourists and residents – got in touch with the project thanks to the info points where Comune di Pietra Ligure and Erica organised several workshops on marine litter and waste collection.
The 8th July 2014 a special application for smart phone called “TRASHPIC” has been launched during a press conference organised in Tovo San Giacomo